In our inaugural episode of The Response, we talk to Nicole Cardillo, Vice President of Marketing and Events for Cosmetic Executive Women, Inc. (CEW).
CEW has a global membership of more than 10K members who look to the organization for timely industry information. When the current environment prevented CEW from hosting its signature events, the company pivoted to bring important and timely business information to its community through:
Additionally, given the business climate, CEW removed paywalls in order to provide free access to these resources for both members and non-members. This approach has helped garner increased awareness and engagement for CEW.
In her role as Vice President of Marketing & Events, Nicole conceptualizes and executes strategic events, programs, and initiatives to support CEW’s revenue goals. She passionately supports beauty industry events and charities and has served on the Public Relations Advisory Board for The Fragrance Foundation’s annual FIFI Gala and on the Benefit Committees for Beyond Beauty and The Skin Cancer Foundation’s Skin Sense Awards.
The Response is a live conversation with association and event industry leaders, who are navigating changes and cancellations, and adjusting their marketing efforts due to COVID-19.