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Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns

Aired July 29

A 30-minute lightning talk on how to use web analytics to drive your marketing.

Watch On Demand Now

People are spending more time online than ever before... 

This was already true for 2020 pre-Covid, and now social distancing has increased this even further. If you're doing things right, this should mean that people are also spending a lot more time on your website.

As your association experiences this growth in online interaction with members and prospective members, it's important to have a clear picture of where your web visitors are coming from, what they're doing while on your site, and which ones are repeat visitors. 

In this quick, 30-minute webinar, we talk about using web analytics to drive your marketing – so you can stay on top of membership, virtual event attendance, and any other goals.

Tune in next Wednesday to learn:

  • How website analytics work
  • How they can help you do more effective digital marketing  
  • Advanced tactics for connecting  your website with your CRM, AMS or registration data