---
title: Everything you need for a strong GivingTuesday
description: This week on the Good Marketing Brief, we share GivingTuesday strategies you can execute quickly.
---

[Good Marketing Brief ](https://www.feathr.co/brief)

# [Everything you need for a strong GivingTuesday](https://www.feathr.co/brief/everything-you-need-for-a-strong-givingtuesday)

 Written by [Isa Hasty](https://www.feathr.co/brief/author/isa-hasty) | Nov 6, 2025 3:43:28 PM

GivingTuesday is less than a month away, and if you're feeling behind on your prep, you're not alone. This week, we're sharing strategies you can execute quickly. We also have a month-by-month timeline to keep you organized, along with insights on what's working in nonprofit fundraising right now.

Regardless of whether you're starting from scratch or fine-tuning your plan, these resources will help you show up strong on GivingTuesday.

## The take-home template

[GivingTuesday's official resource hub](https://www.givingtuesday.org/participate/) has everything you need to plan a successful campaign, including step-by-step guides, planning templates, ready-made social media assets, and donor behavior insights. New tools and content drop weekly, so you can stay ahead with fresh ideas and proven strategies as the big day approaches.

## Snackable snippets

[Take advantage of this sample GivingTuesday timeline](https://bloomerang.com/blog/take-advantage-of-this-sample-giving-tuesday-timeline-for-your-nonprofit/) 📖

Need help getting organized for Giving Tuesday? This timeline walks you through exactly what to do each month, plus a detailed day-of schedule to keep donations flowing from morning to evening.

[How nonprofit video inspires action](https://www.feathr.co/resources/blog/lights-camera-impact-how-nonprofit-video-inspires-action) 📖

Video is one of the most powerful tools in your fundraising toolkit. Fifty-seven percent of people who watch nonprofit videos go on to donate. You don't need expensive equipment to get started, just your smartphone, good lighting, and a quiet room to capture authentic stories that turn viewers into supporters.

[Midyear data shows signs of stability](https://www.nonprofitpro.com/article/midyear-data-shows-signs-of-stability-with-donor-loss-slowing/) 📖

After years of decline, donor participation appears to be stabilizing—total dollars raised increased by 2.9%, while donor numbers remained flat. The challenge? Growth is still driven by fewer, bigger gifts, and micro donors (who make up half of all donors) saw a 10.5% drop in giving.

## For your inspiration folder

The Rochester Philharmonic Orchestra was hitting annual goals but [lacked the data](https://www.feathr.co/resources/case-studies/rpo-levels-up-digital-capabilities-with-feathr-platform) to understand their audience's buying journey. By adding digital ads to support their email campaigns and tracking patron behavior in real-time, they influenced 42 new subscriptions worth $27k in revenue and saved nearly $10k in agency commissions by bringing conversions in-house.

[View full post](https://www.feathr.co/brief/everything-you-need-for-a-strong-givingtuesday)

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