Everything you need for a strong GivingTuesday

GivingTuesday is less than a month away, and if you're feeling behind on your prep, you're not alone. This week, we're sharing strategies you can execute quickly. We also have a month-by-month timeline to keep you organized, along with insights on what's working in nonprofit fundraising right now.

Regardless of whether you're starting from scratch or fine-tuning your plan, these resources will help you show up strong on GivingTuesday.

The take-home template

GivingTuesday's official resource hub has everything you need to plan a successful campaign, including step-by-step guides, planning templates, ready-made social media assets, and donor behavior insights. New tools and content drop weekly, so you can stay ahead with fresh ideas and proven strategies as the big day approaches.

Snackable snippets

Take advantage of this sample GivingTuesday timeline 📖

Need help getting organized for Giving Tuesday? This timeline walks you through exactly what to do each month, plus a detailed day-of schedule to keep donations flowing from morning to evening.

How nonprofit video inspires action 📖

Video is one of the most powerful tools in your fundraising toolkit. Fifty-seven percent of people who watch nonprofit videos go on to donate. You don't need expensive equipment to get started, just your smartphone, good lighting, and a quiet room to capture authentic stories that turn viewers into supporters.

Midyear data shows signs of stability 📖

After years of decline, donor participation appears to be stabilizing—total dollars raised increased by 2.9%, while donor numbers remained flat. The challenge? Growth is still driven by fewer, bigger gifts, and micro donors (who make up half of all donors) saw a 10.5% drop in giving.

For your inspiration folder

The Rochester Philharmonic Orchestra was hitting annual goals but lacked the data to understand their audience's buying journey. By adding digital ads to support their email campaigns and tracking patron behavior in real-time, they influenced 42 new subscriptions worth $27k in revenue and saved nearly $10k in agency commissions by bringing conversions in-house.