One-off emails and disconnected campaigns don’t cut it anymore. If you want to stay visible, relevant, and trusted, you need to own the conversation (before someone else does).
This week, we’re sharing ways to do just that: smarter multichannel strategies, tools to better understand your audience, and real nonprofit examples of what happens when you lead with connection, not just content.
Want to lead the conversation instead of just reacting to it? This template from Figma helps your team get clear on who you’re talking to and what matters to them. Use it to map out key audiences, from loyal donors to first-time event attendees, including their demographics, motivations, and engagement preferences.
How geofencing can expand reach year-round 📖
Location-based marketing isn’t just for big brands. In this article, our team shares how nonprofits can use geofencing to stay top of mind before, during, and after events. From targeting conference attendees to re-engaging volunteers, it’s a smart way to expand your reach and keep conversations going with the people who care most.
Try these before talking to your audience 📖
You can’t lead the conversation if you don’t understand what your audience cares about. SparkToro shows you how to quickly uncover the content, influencers, and platforms they trust, so you can shape messaging and strategy that actually resonates.
Using a content offer instead of a direct ask affects CTR 📖
Sometimes, flipping the script pays off. Instead of asking for a gift, Minnesota Public Radio offered free content, and clicks soared with a 733% lift in click-through rate. For nonprofits, it’s a cue to rethink the ask and consider what supporters actually want to click on.
5 summer strategies for food banks 📽️
Summer stretches food banks thin: higher demand, fewer volunteers, and more competition for attention. Join us on Tuesday, July 1, at 2 PM EDT, as two nonprofit marketers share five proven strategies to stay visible, engaged, and donor-ready through the summer months.
Sometimes it’s the follow-up that really sticks. After signing up for ACLU’s Guardians of Liberty program during a street canvassing convo about immigration, this donor got a personal call and email to say thanks — no ask, just appreciation. It’s a small gesture, but it turned a quick moment into a lasting connection.