---
title: Reddit, AI, and your next social strategy
description: This week on the Good Marketing Brief, we dig into what’s working across social channels, how to build momentum, and where to focus if you want your content to connect.
---

[Good Marketing Brief ](https://www.feathr.co/brief)

# [Reddit, AI, and your next social strategy](https://www.feathr.co/brief/your-next-social-strategy)

 Written by [Isa Hasty](https://www.feathr.co/brief/author/isa-hasty) | Jun 18, 2025 11:38:43 PM

Social trends are shifting, and the way nonprofits show up online is changing with them. From AI-generated content to Reddit’s rise in search, today’s strategies call for more intention and a little experimentation. (Shout-out to those of you who found us on Reddit – you know who you are! 😉)

This week, we’re digging into what’s working across social channels, how to build momentum, and where to focus if you want your content to connect.

## The take-home template

Feeling stuck on your social strategy? This [free template from Hootsuite](https://blog.hootsuite.com/social-media-marketing-strategy/) makes it easy to build a plan that actually fits your goals, audience, and bandwidth. It’s a solid starting point to help you stand out with less stress online.

## Snackable snippets

[How to manage social media comments the right way](https://planable.io/blog/social-media-comments/) 📖

The comment section is one of the best places to build a real connection with supporters. This guide shows you how to engage with intention, set healthy boundaries, and turn everyday replies into meaningful community-building.

[How to create a nonprofit social media plan that sticks](https://www.feathr.co/resources/blog/how-to-create-a-nonprofit-social-media-plan-that-sticks) 📖

In this article, our team lays out a practical approach to building a nonprofit social strategy that lasts. You’ll learn how to choose platforms based on audience behavior, plan content you can actually keep up with, and track what moves the needle.

[More people are searching for Reddit results](https://www.marketingbrew.com/stories/2025/05/07/brands-benefiting-from-reddit-search-results) 📖

Search isn’t just for Google anymore. At its annual summit, TikTok unveiled AI-enhanced search capabilities that help users find content and brands more quickly, opening new doors for nonprofits to be discovered by the next generation of supporters.

## For your inspiration folder

AI is transforming how organizations show up on social, and the most forward-thinking ones are already putting it to work. This roundup from Sprout Social highlights [how brands are using AI](https://sproutsocial.com/insights/ai-in-social-media-examples/) to track trends, boost engagement, and respond faster, with plenty of takeaways nonprofits can apply to deepen community connection.

 

[View full post](https://www.feathr.co/brief/your-next-social-strategy)

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