Reddit, AI, and your next social strategy

Social trends are shifting, and the way nonprofits show up online is changing with them. From AI-generated content to Reddit’s rise in search, today’s strategies call for more intention and a little experimentation. (Shout-out to those of you who found us on Reddit – you know who you are! 😉)

This week, we’re digging into what’s working across social channels, how to build momentum, and where to focus if you want your content to connect.

The take-home template

Feeling stuck on your social strategy? This free template from Hootsuite makes it easy to build a plan that actually fits your goals, audience, and bandwidth. It’s a solid starting point to help you stand out with less stress online.

Snackable snippets

How to manage social media comments the right way 📖

The comment section is one of the best places to build a real connection with supporters. This guide shows you how to engage with intention, set healthy boundaries, and turn everyday replies into meaningful community-building.

How to create a nonprofit social media plan that sticks 📖

In this article, our team lays out a practical approach to building a nonprofit social strategy that lasts. You’ll learn how to choose platforms based on audience behavior, plan content you can actually keep up with, and track what moves the needle.

More people are searching for Reddit results 📖

Search isn’t just for Google anymore. At its annual summit, TikTok unveiled AI-enhanced search capabilities that help users find content and brands more quickly, opening new doors for nonprofits to be discovered by the next generation of supporters.

For your inspiration folder

AI is transforming how organizations show up on social, and the most forward-thinking ones are already putting it to work. This roundup from Sprout Social highlights how brands are using AI to track trends, boost engagement, and respond faster, with plenty of takeaways nonprofits can apply to deepen community connection.