Webinar on-demand | How Feathr + Raiser’s Edge NXT drives growth

In today’s increasingly digital world, nonprofits must navigate a complex landscape to maximize engagement, grow their supporter base, and drive meaningful change. This is where the powerful integration between Feathr, a leading nonprofit marketing platform, and Raiser’s Edge NXT, a robust donor management and fundraising CRM, comes into play.

During this recorded demo, Aidan Augustin, co-founder and CRO of Feathr, took a deep dive into how this integration empowers nonprofits to combine their donor data with digital marketing tools, creating opportunities for more personalized outreach, higher engagement, and streamlined multi-channel campaigns.

Here are five ways this integration can revolutionize nonprofit marketing efforts.

1. Unified data for holistic campaigns

One of the biggest benefits of integrating Feathr with Raiser’s Edge NXT is the ability to sync constituent records seamlessly. Through this native integration, data from Raiser’s Edge NXT can be pulled directly into Feathr, which means nonprofits can leverage detailed donor information — like gift history, engagement preferences, or event attendance records — without having to worry about manual imports or using third-party connectors.

This unified data allows nonprofits to create highly tailored, data-driven campaigns. For example, by using fields like "last gift date" or "lifetime donation amount," organizations can segment their audiences in Feathr and craft personalized marketing messages that resonate with each donor’s journey. Whether you're sending tailored emails to lapsed donors or creating targeted ads for recurring supporters, the integration ensures that every piece of outreach is data-informed and impactful.

2. Effortless multichannel campaigns for greater impact

Feathr’s ability to execute multichannel campaigns — combined with the depth of constituent data from Raiser’s Edge NXT — ensures that nonprofits can deliver their messages where their supporters are most active. Feathr supports various forms of digital advertising, including:

Programmatic display ads: Reach new audiences with targeted display ads across the web. Whether targeting people by geographic location or interest, these ads ensure your organization is visible to the right supporters.
Social media ads: Engage supporters directly within Meta (Facebook and Instagram) newsfeeds, using email lists from Raiser’s Edge to target individuals who are already familiar with your cause.
Email marketing: Beyond traditional email marketing, Feathr allows you to create dynamic, personalized email campaigns based on behavior, such as past donations or event participation. Emails can be fully integrated with your multi-channel strategy, so the same audiences seeing your ads are also receiving timely, relevant emails.

The result? A cohesive, omnichannel experience where your supporters are seeing your messages across various platforms. Data shows that donors who engage with nonprofits through multiple touchpoints are more likely to convert, and this integration makes creating such campaigns seamless.

3. Behavior-based automation for smarter marketing

One of the standout features of Feathr’s integration with Raiser’s Edge NXT is its ability to trigger actions based on donor behavior. This allows nonprofits to set up automated workflows that run in the background, saving time while ensuring no donor falls through the cracks.

For example, with behavior-based automations, if a potential donor visits your website’s donation page but doesn’t complete the transaction, Feathr can automatically trigger a follow-up email reminding them to finish the process. Similarly, if a constituent abandons an event registration or leaves halfway through the checkout process, they can be retargeted with digital ads or emails encouraging them to return.

These automations aren’t just limited to abandoned forms. A nonprofit could set up a welcome series for first-time donors, ensuring that anyone making a new gift automatically receives a tailored set of emails introducing them to the organization’s mission, impact, and ways to get more involved. By leveraging data fields from Raiser’s Edge NXT, organizations can ensure that every supporter receives the right message at the right time, without needing to manually create segments or lists.

4. Data-driven retargeting: Combining web analytics and donor data

Another significant advantage of the Feathr and Raiser’s Edge NXT integration is the ability to combine rich web analytics with donor data. Feathr tracks website visitors, providing insights into anonymous and known user behavior. When this is combined with Raiser’s Edge NXT constituent data, nonprofits can create sophisticated, data-driven retargeting campaigns.

Imagine you have a list of lapsed donors, those who haven’t made a contribution in the last 12 months. With Feathr’s integration, you can further segment this group based on website behavior. If a lapsed donor has recently visited your site, this indicates they’re still interested, even if they haven’t yet made another donation. You can then create a retargeting campaign specifically for these donors, combining email outreach with digital ads across the web or social platforms to re-engage them and encourage a donation.

By creating these intelligent audience segments, nonprofits can make the most out of every visitor and every interaction while keeping their cause top-of-mind and increasing the likelihood of conversions.

5. Easy setup and seamless integration

The Feathr and Raiser’s Edge NXT integration is natively built, meaning there’s no need for third-party tools or complex middleware. Setup is straightforward; just a few clicks in both Feathr and Raiser’s Edge NXT, and your data is synced and ready to use. You can map fields from your Raiser’s Edge NXT CRM, such as constituent names, emails, donation history, or even event attendance, directly into Feathr’s contact records.

This ease of integration is one of the key benefits. Unlike other tools that require custom integrations or complex processes, Feathr’s partnership with Blackbaud ensures a streamlined experience. And because the sync is ongoing, any updates in Raiser’s Edge NXT, like new donations or contact details, will automatically update in Feathr, keeping all your data fresh and ready for action.

Conclusion: Empowering nonprofits with integrated digital marketing

The Feathr and Raiser’s Edge NXT integration is more than just a tool — it’s a game-changer for organizations looking to enhance their marketing efforts, build stronger relationships with donors, and drive more impact. By combining powerful donor data with smart digital marketing strategies, nonprofits can create personalized, omnichannel campaigns that engage supporters at every step of their journey.

Emily Weddle, chief digital content & communications officer at the American Friends of the Israel Philharmonic Orchestra and a Feathr and Raiser's Edge NXT user, shared in their case study, "With Feathr I've really felt like I've been able to do the work of two people in one because everything is centralized, it's easy, and it's shareable.”