GAINESVILLE, Fla. — June 2026 — Feathr, the marketing and communications platform purpose-built for mission-driven organizations, today announced new conversion tracking support for nonprofits using DonorDock Giving Pages. For mutual customers, the setup is intentionally simple: add the Feathr Super Pixel to DonorDock once, and tracking can be applied across DonorDock Giving Pages without developer support.
By connecting Feathr’s Super Pixel to DonorDock Giving Pages, nonprofits can now follow the path from digital ad engagement to completed donation. When a supporter clicks an ad, lands on a DonorDock Giving Page, and makes a gift, Feathr can record that gift as a conversion, including the donation amount. The donor can also be automatically removed from the related ad audience, helping nonprofits avoid spending media dollars on someone who has already given.
For nonprofit marketing and fundraising teams, the update helps close a persistent reporting gap. Many teams can see that a campaign drove traffic, impressions, or clicks, but the donation itself often happens in a separate giving platform. That can make it difficult to know which effort actually led to revenue, where to invest more budget, and which audiences should be excluded from future promotion. With the Super Pixel added to DonorDock Giving Pages, organizations using both platforms can more clearly connect campaign activity to completed gifts.
“Nonprofits should be able to see more than clicks and traffic. They should be able to understand which campaigns are inspiring people to give,” said Bradley Martin, VP of Sales and Marketing at Feathr. “This connection with DonorDock gives fundraising and marketing teams a clearer view of digital performance, while helping them use their ad budgets more efficiently.”
The setup is designed for nonprofits that want to use or are already using DonorDock for online giving and Feathr for digital advertising, retargeting, and campaign measurement. As a first-of-its-kind solution that connects Feathr’s conversion-tracking capabilities directly to DonorDock Giving Pages, it gives nonprofits a simpler way to tie digital advertising efforts to completed donations. Instead of requiring custom code or a more technical installation process, DonorDock customers can copy and paste the Feathr Super Pixel into DonorDock once and begin using it across their giving pages. That makes conversion tracking more accessible for teams that need better visibility without adding technical complexity.
“This integration closes that loop,” said Matt Bitzegaio, CEO and Co-Founder at DonorDock. “Your ads, your giving pages, and your donor data finally tell one continuous story.”
The DonorDock connection is part of Feathr’s broader commitment to helping mission-driven organizations connect their marketing efforts to measurable outcomes across digital advertising, email, audience building, and reporting together in one place.
The integration is available now for nonprofits using both Feathr and DonorDock Giving Pages. To learn how to add Feathr’s Super Pixel, visit DonorDock’s Help Center.
Feathr is the marketing and communications platform purpose-built for mission-driven organizations. Feathr helps associations, nonprofits, and arts and culture organizations reach new audiences, reconnect with interested supporters, run integrated email and digital advertising campaigns, and measure the impact of their outreach from one platform.
DonorDock is an all-in-one donor management platform built for growing nonprofits. The platform brings fundraising, donor outreach, online giving, and project management together so nonprofit teams can spend less time managing disconnected tools and more time building donor relationships. Founded in 2017, DonorDock is trusted by more than 7,600 nonprofit users and holds a 4.8-star rating on both G2 and Capterra.
Ryan Woroniecki
Senior Manager of Partnerships
Ryan.Woroniecki@feathr.co