KBIS is an amazing show that has run for more than 50 consecutive years – talk about longevity! Rebecca Corbett, Marketing Manager for KBIS, is in charge of keeping the momentum going.
In the past, Rebecca had succeeded in that effort mostly via the traditional marketing channels of print and direct mail. While still working, the effectiveness of these channels was starting to trail off.
And with the explosion of digital marketing, Rebecca knew that she couldn’t afford to ignore it any longer.
Find out how KBIS finally cracked digital event marketing...