AI-powered audience segmentation
Feathr gives you a living view of your audience, including who's visiting your website and how to reach more people just like them.
- Track every website touchpoint, even from anonymous visitors
- Leverage AI to build smarter segments based on behavior, membership status, event history, and more
- Sync contact data from your existing tools
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Digital advertising, made easy
Feathr's advertising tools and templates help you find new leads, show up consistently across their devices, and drive them to take an action.
- Bring back visitors who came to your site but didn't convert
- Target people at specific venues, events, or locations
- Find people actively searching for what you offer
- Reach your warmest leads with ads on Facebook and Instagram
The right email at the right moment
Feathr lets you automate follow-ups, trigger emails based on real behavior, and coordinate your messaging across every channel.
- Send newsletters, invitations, and announcements — at the optimal time for each recipient
- Trigger emails based on page visits and form submissions
- Run automated drip campaigns that nurture and convert
- Drag-and-drop builder lets you launch beautiful emails quickly
Simplified conversion tracking
Feathr connects every ad, email, and page to real conversion moments, like registrations, so you know what's driving revenue.
- Define conversion goals and track them across all of your campaigns
- Prove your team's impact with shareable dashboards
- Optimize performance and spend with AI-powered campaign recommendations
Fundraising
Feathr Intelligence (AI-Powered)
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Campaign IQ Get AI-powered recommendations to optimize budget allocation and boost ROI. |
Auto-Optimization Automatically adjusts bids and placements to ensure efficient spend and better engagement. |
Pixl Group Builder Use plain English prompts to dynamically segment audiences based on real-time data. |
Audience IQ Find and reach more people like your top supporters across devices and platforms. |
Ads & Targeting
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Retargeting Re-engage past website visitors with personalized ads that remind them to take action. |
Geofencing Reach supporters in real time within defined areas, like cities, venues, or campuses. |
Keyword Search Show ads to people actively searching online for topics related to your cause or mission. |
Pixl Plus Combine website and email audiences in one campaign to reach supporters across devices. |
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Lookalike & Affinity Audiences Find new supporters who share traits with your most engaged donors, members, or attendees.
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Meta from Feathr Use first-party audience data to deliver personalized, retargeted Facebook ad campaigns.
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Google Ad Grant Integration Connect your Google Ad Grant account to run and track keyword campaigns directly within Feathr.
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Email Marketing
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Single Send Easily send one-time emails like newsletters or announcements with a drag-and-drop builder. |
Smart Send Boost open rates by sending emails at the best time for each recipient using smart delivery. |
Auto Send Trigger emails automatically when supporters act, like visiting a page or starting a donation. |
Drip Campaigns Automate a series of emails to steadily build interest, trust, and supporter engagement. |
Campaign Orchestration
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Projects Organize campaigns, audiences, and creatives for each event or initiative. |
Campaign Builder Step-by-step wizard to set objectives, budgets, and channels for each campaign. |
Flights (Templatized Campaigns) Playbooks with audiences, budgets, and recommendations for quick launch. |
Goals & Conversion Tracking Define goals and track registrations, donations, and other key actions. |
Reporting & Attribution
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Super Pixel (Web Tracking) Track every visit and action on your site — even from anonymous visitors. |
Campaign Reporting View ad, email, and donation results together in one simple dashboard. |
Flight Reporting Track campaign success by specific goals, such as donations or registrations. |
Project Reporting View all campaign results for a specific initiative, from events to fundraising drives. |
Integrations
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Virtuous Sync donor and campaign data with your CRM. |
FundraiseUp Turn site visitors into donors through shared insights. |
Blackbaud Sync donor and gift data to keep records aligned. |
iMIS Sync member and contact data for targeted engagement. |
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Zapier Connect Feathr with 5,000+ apps to automate workflows. |
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Audience & Data Management
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Community Database Centralize supporter, member, and donor records for campaigns and reporting. |
Groups & Segmentation Build dynamic groups based on activity and attributes for smarter targeting. |
Custom Data Fields Add custom fields so Feathr matches your organization’s unique data model. |
Conversations Launch pop-up surveys to gather insights to personalize your outreach. |
Partner Activation
Pages & Forms
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Pages Create branded landing pages that connect directly to your campaigns and track results. |
Embeddable Forms Add mobile-friendly donation or signup forms to your site with a simple embed code. |
Custom Fields Capture the supporter details that matter most with flexible custom form fields. |
Domain Authentication Authenticate your sending domain to protect deliverability and brand trust. |
Creative Tools
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Template Editor Customize drag-and-drop templates so every ad or email matches your brand. |
Auto-Resizing Automatically generate the sizes you need so creatives are ready for every placement. |
Optional Creative Packs Add on professionally designed ad and email templates built by Feathr’s team. |
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TAKE FLIGHT TODAY 
