In 2015, LeadsCon, put on by Access Intelligence, was busy gearing up for the New York edition of their direct marketing event. Nearly a decade into establishing themselves as the industry source in direct marketing, LeadsCon was looking for a new way to engage their network of exhibitors and sponsors effectively to boost registrations for their event.
But, they suffered the same problems many companies do when relying on traditional exhibitor referral program tactics – high friction and low participation.
Find out how LeadsCon turned the tide and increased the results of
their exhibitor referral program by 188%...