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More than an advertising tool

While Rodriguez was glad to find a promising solution, she was worried about the learning curve and onboarding associated with a completely new tool. To her surprise, “the simplicity of Feathr was refreshing. I got up and running fast and their team was very helpful when I had a question,” she said.

Since using Feathr, Rodriguez feels like she’s gained more than an advertising tool — she’s gained a partner who acts as an extension of her team. “Everyone I’ve worked with has been absolutely wonderful,” she said. “They have no problem rolling up their sleeves and jumping in to be a part of my nonexistent marketing team.”

Rodriguez is also grateful to have a solution that works 24 hours a day, seven days a week. Once a campaign is launched, “I can set it and forget it,” she said. “I can invest a few hours in the beginning to get the campaign running, then I don’t have to worry about it until my Outlook calendar tells me that the campaigns are ending. The best thing for me — especially being a team of one — is that it allows me to be more efficient and reach more people in more ways,” she said.

“At the end of the day, could I run display advertising without using Feathr? Yes, I can. Do I want to do that? No, I don’t. That’s because doing it on my own takes a lot of work, and I just don’t have the time. For me, time is a commodity, so to be able to save time and achieve the results we do with Feathr, using it is a no-brainer,” she said.