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How Wondertrek Children’s Museum is building momentum before opening day

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Feathr is helping us not just promote awareness of Wondertrek, but build a pipeline of engaged supporters through targeted outreach. As we grow our contact base in Humanitru, we’ll be able to create a stronger foundation for membership and long-term support.
Vanessa Bauer
External Relations Coordinator, WonderTrek Children's Museum

As Wondertrek Children’s Museum prepares for its grand opening this fall, the team needed a way to build awareness, grow their audience, and lay the foundation for future membership and fundraising efforts.

Using Feathr’s email, forms, and digital advertising tools, they’ve been able to expand their reach and start building a strong pipeline of engaged supporters – before officially opening their doors.

Results so far:

  • Growing contact database through newsletter signups and registrations
  • Increased website traffic and event attendance
  • Expanded reach through geofencing and affinity targeting
  • Building a foundation for future membership campaigns

WonderTrek ad WonderTrek ad
A few of WonderTrek's ads

With an upcoming integration between Feathr and Humanitru, Wondertrek will soon be able to seamlessly sync contact data and do more to engage their existing database.

Wondertrek uses geofencing to reach tourists and seasonal residents in the Baxter, MN area, along with affinity targeting to connect with new, highly relevant audiences. As engagement grows, they’re capturing valuable data through forms, email, and website tracking – setting the stage for more personalized outreach.

WonderTrek's March Newsletter

March Newsletter

 

WonderTrek Children’s Museum

WonderTrek brings together the region’s children and families in shared experiences that are grounded locally and open to the wider world. Dynamic, material-rich environments, exhibits, events, and programs engage children in the joy of play and the wonder of learning.

Headquarters
Brainerd, MN

Use Case
Attendee acquisition
Community engagement

Visit their website →

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