The future of giving starts here.

Discover what motivates younger donors and how your nonprofit can connect with them through authentic, digital-first engagement.

A Nonprofit Guide to Reaching Younger Supporters

Younger generations aren’t just the donors of tomorrow — they’re shaping generosity today. But their motivations, expectations, and habits look different from those of older supporters.

In this free guide, you’ll learn how to meet Gen Z and Millennial donors where they are with strategies that help your nonprofit grow trust and support across every channel.

What’s inside

  • What motivates younger supporters and why authenticity outperforms urgency in today’s giving landscape.

  • Where to find them — a practical look at which platforms (from Facebook to TikTok) are worth your time and how to use them effectively.

  • How to craft messages that resonate, with examples of language that feels human, transparent, and true to your mission.

  • Tools and tactics that help you do more with less, from Canva and Hootsuite to Feathr’s all-in-one platform.

  • Real examples from nonprofits that are already reaching younger audiences and growing engagement through storytelling and digital marketing.