.png?width=150&height=63&name=Feathr%20Logo-Main%20(1).png "Feathr Logo-Main (1)")
How Social Media Impacts Modern Donor Behavior
The Social State of Giving
Did you know that 50% of Gen Z share causes online at least once a week?
Understanding trends like this helps you exceed your fundraising goals because you can tailor your messaging to each platform and put more budget behind efforts that are really working.
Tune into this session as Executive Nonprofit Industry Advisor Michelle Boggs shares how different generations use social media to donate, share, and interact with causes they care about most. Michelle will highlight findings from the Social State of Giving report from GoFundMe and Classy, which surveyed more than 1,000 people about how they engage with online fundraisers.
You’ll learn about:
- The typical giving behaviors and motives of Boomers, Gen X, Millennials, and Gen Z.
- How Gen Z is influencing the donor behavior of other generations.
- “Impact creators” – an emerging genre of influencers who are using their platforms to do good.