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Webinars

Webinar Replay

Digital Ad Campaigns to Grow, Engage, and Retain Membership


Membership has always been a key pillar of associations, but ...

Now, with the value delivery and revenue from live events being lost due to cancellations and postponements, engaging your current and potential members digitally has quickly become the top focus for association marketers across the country.

At the same time, time spent online has dramatically increased. The opportunity? Use targeted, multi-channel digital marketing to grow, engage, and retain your membership in this era of social distancing.

In this webinar recording, we'll be sharing practical ideas and real examples of digital advertising tactics and campaigns that you can apply today to attract new members while staying top of mind and delivering value to those already involved in your association.

Watch our webinar replay to discover digital advertising campaigns to grow and engage your membership, including:

  • A brief overview of programmatic advertising technology and campaign types.
  • Best practices and campaign ideas for targeting criteria, messaging, and ad creatives.
  • Examples of real campaigns from Feathr customers.