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Ads & Email: Better Together

Get better results from email with ads and marketing automation. 

See the Replay

It’s no secret that email marketing isn’t as effective as it once was.

With the average email open rate — across all industries — hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences.

In this 30-minute webinar, we’ll cover several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

We’ll explore: 

  • The ins and outs of email mapping campaigns
  • How to send automated emails triggered by website behavior and/or intent signals
  • GDPR-friendly ways to reach your unsubscribers

About the host

Aidan Augustin is the co-founder and president of Feathr, an industry-leading software company making digital marketing more accessible to nonprofits and event organizers. Feathr has helped hundreds of nonprofits and thousands of events know, grow, and engage their audiences. When he's not steering the ship at Feathr, he's playing strategy games, singing karaoke, or reading books about people who changed the world.