2023

The State of
Nonprofit Marketing

We believe marketing is Good — and that marketing is an essential part of a nonprofit’s mission. People are seeking meaning, purpose, and connection. And because your organization is mission-built, you have the unique opportunity of connecting people to a larger purpose. 

 

We've tapped into the insights of over 400 nonprofit marketers, leaders, and experts to understand their challenges, priorities, and plans for 2023. Explore key insights and marketing statistics focused on nonprofits to help spark conversations at your organization and then download the full report to take your marketing efforts to even greater heights in 2023!
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Nonprofits of all sizes flocked to share their wisdom and knowledge

Over 400 respondents from nonprofits, associations, credit unions, and event organizers were surveyed. true potential of their fundraising efforts. This
collaborative approach fosters data-driven
decisions, ensuring the right message reaches the
right people at the right time.
This shift from “order takers” to strategic partners
empowers marketers to be central to the mission
and more harmoniously align with fundraising to
accomplish more good.
When it comes to fundraising and marketing,
both teams work toward the same goals, so they
need to be on the same page. Courtney Bugler,
President & CEO of ZERO Prostate Cancer, says
“Marketing and fundraising are ultimately the
same thing. They’re relationship-building and
storytelling. They just do it in different ways.”

 

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Time and budget strapped

Lack of time and resources and tight budgets were by far the greatest limiting factors for nonprofit marketing success. 

Relevancy always beats reach

Channels only matter if your community is there.

Where are nonprofit leaders, marketers, and experts engaging with their audiences the most? Unsurprisingly, email ranked the highest. With nonprofits statistically having some of the highest open rates and engagement through the channel, it just makes sense.

 

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Dipping into digital

Last year, 45% of those surveyed launched initial efforts in digital ads. And in 2023, 39.1% more will launch digital ads while 38.9% will try social ads for the first time.

The short and straight road to digital

Digital channels are the clear winner when it comes to advertising, although spending on partner distribution has replaced direct mail for the number two spot.

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Marketing is Good

Nonprofits have the unique opportunity to connect on a level of deeper trust with their supporters over the average company. Discover key insights within The State of Nonprofit Marketing that might spark dialogue within your organization, and be one small reason for big wins in 2023!