Better data decisions for year-end and beyond

You've been collecting donor data for years, but turning that information into stronger relationships and better campaigns can feel overwhelming.

This week, we're sharing practical ways to cut through the noise by using first-party data to create personalized experiences, targeting supporters based on where they already spend time, and making strategic decisions that set you up for a strong year-end. No matter your goals, these resources will help you move from data overload to actionable insights.

The take-home template

We know that data is essential to nonprofit marketing, but there's so much of it that finding the most useful information feels impossible. This free guide from Kindsight breaks down how to assess data quality, add meaningful insights, and use what you learn to build stronger donor relationships without losing the human connection.

Snackable snippets

Why you need to update your data-driven strategy 📖

With 82% of marketers increasing their use of first-party data, this resource explains how to integrate CRM insights, web analytics, and transaction data into a unified strategy that builds personalized experiences and delivers five to eight times the ROI of non-data-driven approaches.

How nonprofits can use geofencing year-round 📖

Geofencing serves ads to people who've visited specific physical locations, like college campuses for volunteer recruitment or pet stores for animal welfare organizations, helping you connect with new supporters based on where they naturally gather, not just during your busy fundraising seasons.

4 strategic moves nonprofits can make before year-end 📖

With over 30% of annual giving happening in December, these data-backed strategies can help you close out the year strong: decode which donor segments still have near-term potential, align messaging to donor mindset rather than demographics, model your resource allocation before committing spend, and elevate the donor experience at this critical moment.

For your inspiration folder

The American Cornerstone Institute partnered with NextAfter to test website sticky bar language, comparing  "Sign the card" with a slightly softer ask – "Make my gift." The softer approach drove a 425.7% increase in clicks and a 46.7% lift in donations, though average gift size dropped as invitational language attracted more warm prospects willing to start small.