What connected data can do for your relationships

Isa Hasty on May 14, 2025 2:44:23 PM

130: What connected data can do for your relationships

When donor journeys feel disconnected, it’s usually a sign that your data and your messaging aren’t working in sync. This week, we’re exploring what happens when they do.

From segmentation tips to monthly donor strategies, we’re sharing tools and examples that show how connected data and intentional messaging can power deeper relationships and better results.

The take-home template

If your donor journeys feel a little too one-size-fits-all, this guide outlines six meaningful segments to help tailor your outreach. Plus it also includes easy-to-use frameworks so you can put segmentation into action right away.

Snackable snippets

Crafting an email series to win over monthly donors 📖

Getting more monthly donors is tough, especially when one-time gifts make up most of your list. In this article, we show you how to build an email series that aligns with donor behavior, using signals like first-time gifts or high engagement to move supporters toward recurring giving.

Why data is the engine of responsive fundraising 📖

If your fundraising feels stuck, your data might be the issue. Virtuous unpacks how connected, real-time data powers responsive fundraising, helping you spot trends faster, personalize outreach, and build stronger donor relationships at scale.

Building a thriving culture of philanthropy 🎧

What makes a giving day stand out? For Concordia University, St. Paul, it was a mix of cohesive digital strategy, real-time data, and community-centered messaging. In this Raise Nation Radio episode, Emma McDowell shares how pairing personalized outreach with digital ads and an in-person celebration led to their highest Giving Day results yet.

For your inspiration folder

UNFPA didn’t just post a message on Mother’s Day. They acknowledged the many complex feelings the day can bring for many. By speaking directly to individual experiences—like new mothers, mothers no longer with us, or mothers doing it alone—they created a sense of belonging that builds emotional connection far beyond a single holiday.