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Isa Hasty on Apr 10, 2025, 10:56:00 AM
125: The marketing playbook for your next event
Event season has sprung, and with everything from donor behavior to funding sources in flux, the way you plan and promote your events matters more than ever. This week, we’ve pulled together smart strategies, timely insights, and practical tools to help you host standout events — even in unpredictable times.
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The take-home templatePlanning a successful fundraising event requires strategy, pacing, and the right tools. This step-by-step guide walks you through the entire process, from setting goals to post-event follow-up, and includes helpful resources like an event planning checklist and peer-to-peer participant email templates to make the journey smoother from start to finish. |
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This guide walks through 11 smart strategies for making your event stand out, from using email and social media to partnering with influencers and engaging local media.
Fact check: Nonprofits are NOT a scam 📖
Elon Musk recently called nonprofits a “gigantic scam,” but that couldn’t be further from the truth. We put together a response to help you push back with facts — and stay focused on the real difference your work makes.
How Trump Administration cuts impact events 📖
Federal funding freezes and policy changes are hitting nonprofits hard, leading to canceled venues, lost sponsorships, and missing speakers. If your organization relies on government partnerships, now’s the time to revisit your event plans, diversify funding, and protect your contracts.
For your inspiration folderEven legacy organizations like the American Cancer Society are leaning into current social media trends to stay relevant and connect with new audiences. By leaning into current social media trends, like this POV reel, they’re bringing new energy and visibility to Relay for Life to encourage new attendees for future events. |
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