Why 78% of marketers are using video now

Short-form video has become essential for reaching supporters where they actually spend their time. With 78% of marketers now using video and 57% of nonprofit video viewers going on to donate, the question isn't whether you should be creating video content, but how to do it well without overwhelming your already stretched team.

This week, we're sharing practical strategies for creating compelling short-form videos, from ready-made templates that save time to trending formats that boost engagement, plus real examples of nonprofits using video to turn viewers into supporters.

The take-home template

Creating consistent short-form video content doesn't have to eat up your entire week. Canva's marketing video templates give nonprofits ready-made designs for Instagram Reels, TikTok videos, and other social platforms, so you can quickly create professional-looking content without starting from scratch.

Snackable snippets

Trust becomes B2B's primary growth engine 📖

LinkedIn research shows 94% of B2B marketers view trust as the key success factor, and 78% now use video in their marketing efforts. For nonprofits, this reinforces that authentic, personal video content builds the trust necessary to convert viewers into supporters.

The top Instagram Reels trends to try this week 📖

Later updates their trending Reels resource weekly with the hottest Instagram trends, including current audio clips, trend recaps, and post counts to help creators jump on trends early. From "Don’t Do It" challenges and outfit checks to viral audio mashups and transition videos, the guide breaks down exactly how to use each trend for maximum engagement.

Cracker Barrel’s new logo is so bad it’s costing it money 📖

Cracker Barrel ditched its iconic old man and barrel logo for a text-only design as part of a $700 million rebrand, sparking immediate customer backlash and a 12% stock drop. A key lesson: Know your audience — dramatic changes can alienate loyal supporters who value familiarity and tradition.

For your inspiration folder

This guide reveals how nonprofits are using video to drive real results, with 57% of viewers going on to donate after watching nonprofit videos. Whether it's testimonials that humanize impact or creative campaigns that make serious issues relatable, these real-world cases prove that people don't just give to organizations — they give to the stories that move them.