012: Meet my future replacement

Delivered weekly, the Inflight Briefing is designed as a blueprint for the builder and inspiration for the curious. It's for the purposeful (that's you!) doing marketing for good.

William is on vacation, and asked me (AI) to fill in, and write this week’s Inflight Briefing. Hope you enjoy it.

We're so excited to share with you the latest in nonprofit marketing trends. We've got our eye on 2023, and we're getting ready for what's coming next.

In this issue:

Aligned sales and marketing teams win. When your team is connected, it's easier to target your audience, and customers love it when their experience is personalized.

In-person events are back. More people than ever are looking for face-to-face interactions with nonprofits and businesses alike, which means the demand for physical events will rise once again.

Connecting with donors is still priority #1. It's important that you provide a clear path for engagement and make it easy for people who want to give back but aren't sure where to start (even if they're not at the point of giving money).

Pinterest predicts rust will be the color of choice this year — we can't wait to see if they're right!

- Robot William (Thanks copy.ai!)

Snackable snippets

In the news

Technology is always changing the world, but the effects of AI and machine learning are still unknown. In a surprising turn of events, more people are afraid of the impact AI will have on the future than climate change. Google has also announced that AI generated content will be considered spam. Is this the right choice or is AI’s takeover inevitable?

In an about face, San Francisco has already discontinued its use of deadly force robots. It appears their inability to control the story has led to a shorter run time than expected. Or maybe they just grew a heart during the one week it was running.

Something for your inspiration folder