079: Monthly giving poised to help nonprofits recover from recent dips in giving
There are over 1.5 million nonprofits in the US alone. Maintaining relevance can feel overwhelming with this many charities — not to mention the millions of consumer brands also in the marketplace.
Relevance means cultivating relationships with people who have already shown an affinity with your mission or share similar behaviors to those who already support you.
Organizations investing in their monthly giving programs will be the ones keeping their communities engaged and retained over time. After all, monthly giving makes up nearly one-third of overall giving.
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2024 M+R Benchmarks come with highs and lows 📖 Recurring revenue is the marketing channel to hone in on, as it accounted for 31% of total online revenue in 2023. Caitlin Wion, Data Manager at Alzheimer’s San Diego, joins Mallory Erickson in this What the Fundraising Podcast episode to walk fellow nonprofits through how she and her team have built a thriving monthly giving program. The organization has spent time nurturing a monthly giving community where it’s clear what their contributions are supporting.
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In the news |
Surprisingly, Snapchat might be making a comeback. Analysts project that revenue in the current quarter could increase up to 18%.
The growth is attributed to new advertising services, like Spotlight, the platform’s scrollable video feed. With the potential ban of TikTok, this could be a channel worth exploring as a replacement. Snapchat reported a 125% boost in user engagement on Spotlight.
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Since its rebrand, X has been hoping to convince brands that it’s a safe platform for advertising. However, the leadership change has led to many brands pausing or completely abandoning ads from the platform.
The latest news doesn’t help X’s case: DoubleVerify reportedly provided incorrect data for advertisers on X for at least four months.
For your inspiration folder |
Stories are your superpower. When done right, they trigger an emotional response and compel your supporters to take a specific action — whether it’s donating, volunteering, or even signing up for a newsletter.
Operation Smile's website includes various forms of storytelling. From short and concise copy to vivid imagery and videos, there’s a format that meets each supporter’s preference.
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GivingTuesday is over—now what?
