One campaign, 35% more donors — here's what they did differently

Your nonprofit probably runs on multiple platforms. When they sync together, you get clarity on what drives results and what doesn't.

This week, we're exploring integration across systems and demonstrating how connected tools transform scattered data into clear insights about your entire donor journey. You'll discover practical ways to connect your tech stack, learn which tools are essential, and see real examples from campaigns that multiplied their impact by making everything work together.

The take-home template

For busy organizations, creating a nonprofit marketing plan can fall last on the to-do list. This free template helps you map out which channels and tactics you'll use and how they'll work together. When your marketing plan includes clear integration points between email, social media, your CRM, and donation forms, it's one of the best ways to capture people's attention and turn them into lifelong supporters.

Snackable snippets

All about marketing data integration 📖

Your nonprofit probably uses a CRM, email platform, social tools, and donation forms, but when these platforms don't communicate seamlessly, it's difficult to get a unified view of marketing performance in real-time. Integration connects everything, so you can see the complete donor journey and make smarter decisions about where to spend your budget.

Building your tech stack: 8 essential nonprofit tools 📖

Since technology ranges from simple systems with bare-bones functions to those with advanced capabilities, your tech stack will vary based on your nonprofit's size, budget, and operational needs. The smart approach? Start with essentials that can scale.

How to find new supporters through Affinity Targeting 📖

Affinity Targeting is one of the simplest types of campaigns out there. You define the audience you want to reach, then start serving them ads. Instead of broadcasting to everyone online, you reach people who look like your best supporters—whoever matches your mission.

For your inspiration folder

Want some inspo on how integration plays a role in campaign success? The best campaigns from last year prove that success depends not only on the message but also on how and where it's delivered. For example, GLAAD combined data-driven ads with personalized follow-up emails to boost donor sign-ups by 35%. Additionally, the Arthritis Foundation coordinated landmark illuminations with social media challenges and digital toolkits, resulting in a 200% increase in engagement.