070: Top peer-to-peer programs find steady growth |
Beyoncé is making a big splash in mainstream media as the first Black woman to top the Billboard country songs chart 👏
In our world, leading nonprofits are also finding their well-deserved win: top peer-to-peer program revenue is slowly inching back to pre-pandemic levels.
At Feathr, we champion good marketing, a true audience-first, responsive marketing approach. This means meeting your people where they are. While that means diverse digital channels—web, email, ads, social—we can’t forget the power of in-person experiences, which often include peer-to-peer fundraising.
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Snackable snippets |
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The member engagement framework 📽️ Join us on Wednesday, March 6 at 2 P.M. ET as we talk through the 3 C framework—Confidence, Care, and Community—to elevate your member engagement strategy. To kick off 2024, Nonprofit Tech for Good shared its fundraising trends to watch for. One, in particular, stood out to me: peer-to-peer fundraising as an acquisition tool. Peer-to-peer fundraising has evolved from a simple event add-on to a powerful online fundraising strategy in its own right. As an acquisition tool, what better way to organically engage new supporters than by advocacy of your existing ones?
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In the news |
Revenue from the top 30 peer-to-peer fundraising programs in the US increased by 3.2% to $1.1 billion, according to new research from the Peer-to-Peer Professional Forum.
While this still lags behind pre-pandemic levels, we’re seeing that gap narrow each year, presenting nonprofits with an opportunity to unlock that fundraiser potential.
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Inside Intelligence predicts that retail media ad spend will hit $140 billion this year, a 21.8% increase.
For our sector, this may indicate an opportunity for nonprofits to up their ad spend in 2024, as there are parallels in consumer spending and donor giving behavior.
For your inspiration folder |
Butterfinger is doubling down on reaching younger generations, allocating more of its media budget in 2024 to gaming creators and streamers.
For nonprofits, it’s important to know that gaming creators have a prominent influence on a market of 73.6 million users, which we’ve seen nonprofits like St. Jude already leverage.
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Optimization tricks and treats for better conversion this year-end
Zeroing in on the marketing trends that can lead to greater impact