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Rachel Burris Rodriguez on Jun 24, 2026 9:15:01 AM
The best renewal campaigns start months before renewal season. Members don't decide whether to renew based on a single email. They decide based on their experience throughout the year.
This week's resources focus on the systems and touchpoints that help associations create stronger member journeys, deepen engagement, and make renewal feel like a natural next step.
Associations are being asked to promote more programs, events, and member benefits than ever, but most marketing teams aren't getting more time or resources. Our library of 200+ ad templates helps take creative development off your plate, so you can launch campaigns faster and focus on strategy instead of staring at a blank Canva file.
The take-home template
Automation works best when you understand the process you're trying to improve. These free Canva workflow templates help teams visualize approvals, member journeys, event planning processes, and other recurring tasks, making it easier to spot bottlenecks, eliminate extra steps, and identify where automation can have the biggest impact.
Snackable snippets
Building an effective member journey map that works 📖
Most associations spend a lot of time thinking about what they offer members and less time thinking about how members experience the organization. Mapping the journey — from a prospect's first interaction through onboarding, engagement, renewal, and advocacy — can reveal where people get stuck, drop off, or miss opportunities to connect.
How to automate membership renewals and billing cycles 📖
Membership renewals are among the most important revenue drivers for associations, yet many organizations still manage them using manual reminders and spreadsheets. Automating renewal notices, billing cycles, payment processing, and follow-up workflows can reduce lapses, improve the member experience, and free staff to focus on engagement rather than administration.
Membership software: Automate engagement & events 📖
A member's experience isn't defined by a single event, email, or benefit. It's shaped by dozens of small moments, from onboarding and community participation to professional development and volunteer opportunities. Associations that pay attention to those moments often uncover simple ways to improve engagement, strengthen retention, and help members get more from their membership.
For your inspiration folder
The Pennsylvania Association of Realtors was facing a challenge familiar to many associations: not every member reads every email. To reach its audience in more places, the team paired email with digital advertising, generating 442 webinar registrations and $76,000 in ticket sales for its annual event.
They also turned their member audience into a sponsorship opportunity, bringing in an additional $10,000 in revenue. It's a smart example of using automation and audience targeting to extend the reach of work you're already doing.
