What donors really need from you right now

Trust in institutions is at a low point, and nonprofits aren't exempt.

This week, we're digging into what it takes to build (and rebuild) donor trust — leading with transparency, showing real results, and making it easy for supporters to see where their money goes. Whether it's your annual report, impact stories, or tax receipts, every touchpoint is an opportunity to show donors they made the right call.

The take-home template

Need inspiration for your annual report? This roundup shares 18 worth bookmarking, from National Parks Foundation's stunning photography to DIGDEEP's interactive digital experience. You'll see how organizations use visuals, storytelling, and data to build donor trust and keep supporters engaged.

Snackable snippets

2026 Edelman Trust Barometer 📖

The 2026 Edelman Trust Barometer found that uncertainty is pushing people toward smaller, more familiar circles. A good reminder that trust doesn't happen automatically, and that leaning on peer voices and local connections can help bridge the gap.

11 trends in philanthropy for 2026 📖

Your impact stories might be missing something. The Johnson Center's 2026 trends report points out that in a low-trust environment, donors want to back organizations that can actually deliver. That means leading with outcomes, not just intentions.

There’s a new currency in fundraising 📖

Donors giving once and disappearing? Younger supporters not showing up? We break down what it takes to earn trust: be transparent about where money goes, back up your stories with real numbers, and make donors the hero — not your organization.

For your inspiration folder

This tax receipt email makes life easier for donors. No Stomach For Cancer sends a year-end message with everything in one place: total giving, which organizations received support, and a link to download official receipts. No digging through inboxes or tracking down individual emails. It's a simple way to show donors you respect their time.