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Isa Hasty on May 21, 2025 3:46:53 PM
131: The tools, tips, and templates to win supporters back
Lapsed donors already know who you are. They’re often your warmest leads, and reactivating them can be far more cost-effective than acquiring someone new.
This week, we’re diving into smart retargeting strategies that help you re-engage past supporters through ads, emails, and messaging that feels personal.
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The take-home templateRetargeting is one of the smartest ways to re-engage lapsed donors, but how do you know where to start? This guide breaks it down and includes real ad examples that nonprofits can learn from. Whether you’re looking to promote a campaign, remind donors why they gave, or drive action with a fresh message, there’s plenty of inspiration here to go around.
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Snackable snippets |
9 expert tips for re-engaging lapsed donors 📖
Bringing back lapsed donors isn’t just about asking — it’s about finding that connection again. This article shares practical strategies nonprofits can use to re-engage supporters with the right message, timing, and channels, plus tips on how multichannel can make a big difference.
Building the right messaging for your community 📖
Struggling to connect with certain audiences, like plenty of boomers but no zoomers? We’re walking you through how to assess what you’re currently saying, align your team around a shared story, and refine your core message so it hits home across every channel and audience.
How to win back lapsed donors 📖
Most nonprofits treat lapsed donors like cold prospects, but they’re not. This article explains how one team boosted reactivation by 308% using the same content and tools they already had, just with smarter targeting.
Retargeting: The funnel you’re missing 📖
Most of your potential supporters don’t convert on the first visit, and without a solid retargeting strategy, they may never come back. This resource unpacks how to fix that gap and turn curiosity into commitment.
For your inspiration folderGolisano Children’s Museum of Naples uses Feathr’s geofencing tools to do more than just run ads — they strategically segment audiences based on where they are. From airports to local schools to nearby attractions like the zoo, the team targets likely visitors right as they enter the area. These hyper-local campaigns have become a powerful first touchpoint for turning tourists and families into first-time museum-goers and, eventually, new members.
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