One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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That old saying of "two heads are better than one" can apply to businesses, too. That's why, when Feathr customers tell us how much easier their lives would be if our platform integrated with their favorite reg vendor or other service provider, we do our best to listen and try to make it happen.

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With more than 2.13 billion monthly users and 1.4 billion daily active users, Facebook is a platform with truly global reach. Given that reach, it's not surprising that Facebook's advertising platform has grown to become one of the most important and valuable advertising channels in the world.

That's one of the reasons why we're thrilled to launch Facebook Campaigns, a tool that lets you target your Feathr tracked audience segments with advertising directly on Facebook.

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Today we at Feathr are thrilled to announce a brand new technical partnership with industry-leading registration and data service provider Convention Data Services. CDS has been around since 1986 and has remained innovative for decades with its event management solutions built around core registration data.

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Dallas, TX and Gainesville, FL – Freeman, the world’s leading provider of brand experiences, and Feathr, a global leader in data-driven event personalization, today announced Freeman has become a key investor in Feathr’s most recent round of funding. Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.

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mdg has entered into an exclusive partnership with Feathr, the global leader in data-driven event marketing, and will make the event tech company’s advanced data platform immediately available for its extensive roster of trade show and conference clients.

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Feathr, the global leader in data-driven event marketing, announced today winning the 7th Annual Eventex Global Event competition for their Event Marketing Cloud in the category of Best New Event Technology. This category recognizes the most useful and innovative event technology solutions in the global event industry.

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Gainesville, FL – July 19, 2016

Feathr, the Event Marketing Cloud, announced today that it has received $2 million in venture capital funding to continue its growth and development as the go-to digital marketing platform for event professionals. This investment was led by Florida Gulfshore Capital, with participation from the Florida Opportunity Fund (co-managed by Arsenal Venture Partners), the John S. and James L. Knight Foundation, and several strategic partners. Previous investors Capital Factory also participated.

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GAINESVILLE, FL/LONDON, UK: Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, today announced that they have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.

“Feathr is the first digital marketing platform truly built around the needs of the modern trade show,” said Ted Rawson, Chief Digital Officer at Reed Exhibitions. “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.”

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