Feathr unveils AI-powered Intelligence & Fundraising offerings

We’re excited to announce two new offerings — Feathr Intelligence and Feathr Fundraising — that work seamlessly with Feathr’s existing marketing tools to give nonprofits an integrated approach to growth. Feathr Intelligence leverages AI to help teams execute complex, data-driven marketing plans in minutes. Feathr Fundraising integrates giving with marketing and introduces Growth Credits, a program that turns fees and optional donor tips into credits nonprofits can redeem for media and services, fueling future growth without new budget requirements.

“Nonprofits are being asked to do more with less in the face of fragmented tools, tight budgets, and rising media costs,” said Aleksander Levental, CEO of Feathr. “We built Feathr to remove those barriers, and these new offerings further solidify our commitment to that mission. Intelligence makes the work faster and smarter. Fundraising connects giving to growth. And with Growth Credits, every donation can help fund the next campaign. This is the kind of impact the nonprofit sector deserves.”

Feathr Fundraising: Integrated giving that powers measurable growth

Feathr Fundraising connects directly to Feathr’s Marketing, Data, and Intelligence layers so donation activity, attribution, and campaign performance are tracked together (a.k.a. no more CSVs or mismatched reports).

End-to-end visibility shows which channels, messages, and audiences drive donations. Real-time analytics tie every gift back to the effort that influenced it so teams can defend budgets and double down on what works.

Introducing Growth Credits!

When donors give through Feathr Fundraising, Feathr allocates optional donor tips as Growth Credits for the nonprofit. Credits can be redeemed for:

• Advertising across the web (and soon, Connected TV and audio channels like Spotify)
• Marketing services from vetted Feathr partners
• Other growth-enabling tools and services within the Feathr ecosystem

Feathr Fundraising launches in Q4 2025 with customizable giving pages and embeddable donation forms. In 2026, Feathr plans to add peer-to-peer fundraising, SMS, auction management, and more.

Feathr Intelligence: Platform-wide AI making nonprofit marketing simple and stronger

Feathr Intelligence touches every part of Feathr — data, segmentation, creative, campaigns, and reporting — so common workflows become simpler, faster, and more effective. Intelligence unifies first-party and trusted third-party data in your Feathr account to:

• Expand your reach by finding like-minded supporters, discovering their devices, and gaining insights, while staying privacy-compliant.
• Turn plain-English descriptions into precise audience segments
• Optimize budgets, pacing, and creative based on real-time performance

Four core components at launch

Pixl Plus Campaigns

Cross-channel campaigns you can set up in minutes to advertise to your supporters on all of their favorite channels and devices, combining first and third party data to achieve unmatched reach. Import your CRM’s audience data, and start messaging people on Google’s Display Network, mobile devices, and soon, on Connected TV and audio channels like Spotify.

Pixl Group Builder

Audience IQ

Campaign IQ

Intelligence will continue to expand to automate campaign builds, accelerate creative and copywriting, and provide fundraising optimization suggestions, so lean teams can move faster without sacrificing quality.

Breaking down the status quo

For too long, nonprofit tech has been fragmented and expensive, leaving teams to stitch together tools while donor fees and tips skim scarce dollars. Meanwhile, community need is growing and donor attention is harder to win. With Marketing, Fundraising, Growth Credits, and Intelligence under one roof, Feathr gives nonprofits a practical way to reach more people, raise more support, and reinvest in the next campaign.