How to tell complex stories
Complexity is familiar ground. Your work and the work of purposeful marketing isn’t simple. Your task is not to avoid the complex. There’s nuance, difficulty, and interdependencies that need to be shared without taxing your audiences. This is the power of story as your tool of choice. By focusing on individuals, being strategic about what’s included and what’s left out, and by painting vivid images, you can tell even the most complex of stories with clarity and force.
How Camille Rickets leveraged community to build Notion
Camille Rickets was the first marketing hire and 11th employee at Notion, which has grown to be valued at $10 billion. How did she help drive the company forward? By harnessing the power of communities and content. Like many of us, her journey hasn’t been linear. But by tying together her diverse experiences, she’s able to relay some of the constants she found in her most effective marketing campaigns.
16 marketing ideas for Valentine’s Day
With Valentine’s Day fast approaching, here are a few ideas for connecting with your audiences on this most romantic of days. Leaning into the hearts, teddy bears, and pink are a great way to make an impression during this season.
Shifting focus to retention
In uncertain markets, many teams are directing their focus toward retention instead of searching for new audiences. Gaining a new supporter costs nonprofits five times more than keeping an old one. But retention as a whole has decreased 2% over the past year, which is why it’s become so important to invest in current supporters. On top of excellent podcasts, Daniel sends out a great newsletter called The Marketing Millennials. If you like the podcast, continue to stay in the know.
What’s the difference between productivity and efficiency
Productivity and efficiency and effectiveness are constantly thrown around in meetings, but this article does an excellent job unpacking how to use each term. What’s effective isn’t always efficient, and what’s productive isn’t always effective. Ensuring that teams are making the most of their time is essential in meeting the ever increasing demands of small nonprofit marketing teams.