12 tips for writing effective email copy 📖
Are you running into writer’s block when building your emails? A good email always starts with the end in mind. And not every email has the same objective. Once you know who you’re writing the email for and what the desired action is, only then is it time to start typing away. Writer’s block is often a signal that the primary questions haven’t been answered, but once you know why you’re writing that email, we hope the words start spilling out.
How to test your marketing and fundraising copy 🎧
John Walsh is the director of annual giving at St Vladimir's Seminary. He manages the organization’s digital marketing, fundraising, and donor relations efforts, which puts him in a unique place to test the organization’s messaging. While talking with Noah Barnett on Nonprofit Marketing Unplugged, he said, “The best way to find out things is to put it out there and let people tell you by their actions, not by their words.”
When it’s time to write that heartfelt thank-you note 📖
The days of direct mail aren’t dead — especially if you consider a well-written, heartfelt thank-you note something close to that category. Timeliness is near the top of the list of importance for these notes. Making loud and clear that you value what someone else has done for you can take you and your organization a long way.
What’s the best question anyone’s ever asked you? 📖
Since so much of marketing comes down to listening to your audience, it makes asking the right questions more important than having all the right answers. What questions do you lean on during an interview? How do you break through to a person’s true personality? Here are just 15 questions that inspired me to dive deep in my next conversation.