Feathr is known for boosting event attendance using digital marketing tools, most specifically our remarketing technology. While attendee acquisition is Feathr's most common use case, remarketing can be used to drive traffic to any page, and that opens up a world of possibilities for your events. Today we'll talk about another powerful use case we're often asked about: how to use remarketing for lead generation.
You know how valuable your event is, but sometimes other people need a little convincing. A great way to do that is to convey a sense of urgency by advertising pricing changes to a well-informed audience. These are called last chance offers, and we've seen them have great success increasing registrations when targeted to an interested audience. Read on to learn the details so you can start moving that needle today!
Feathr might be known for growing some of the biggest events in the world, but the success still comes rolling in when we scale it back, too. Read on for insight on how Feathr performs for a small association with a small event and BIG ambition.
There's a lot you can do with geofencing. If you're unfamiliar with the technology and what it's capable of, check out our full marketing playbook rundown of geofencing right here. For a quick play to run to earn awareness and engagement with a new audience while your competition is busy putting on its annual event, check out the rest of this article below!
To have a winning event, you need a winning playbook. Feathr has helped grow 1000+ events with our powerful digital marketing tools. Like all tools, the more experience you have with them, the better you can make them work for you. That's why we created this playbook: to reconcile our experience with your needs and offer proven marketing plays that will boost registrations. Keep reading to learn more about a crucial play for event marketers: geofencing.