GivingTuesday is two weeks away, and if your campaign feels almost ready but not quite there, you're in the right place. The difference between a good campaign and a great one often comes down to small optimizations: a pop-up that captures more donations, personalization that goes beyond first names, and messaging that acknowledges donor stress instead of adding to it.
This week, we're sharing strategies you can still implement before December 2nd. Whether you're reaching younger donors for the first time or fine-tuning your approach for longtime supporters, these quick wins will help you show up stronger on the big day.
The take-home template
Younger generations are already giving, but their expectations look different from older supporters. We created this free guide that breaks down what motivates Gen Z and Millennial donors, which platforms are worth your time, how to craft messages that feel authentic instead of urgent, and tools that help you do more with less.
Snackable snippets
Trailblazing GivingTuesday trends to try in 2025 📖
GivingTuesday campaigns that stand out are getting more interactive and personalized. Nonprofits are gamifying the day with timed challenges that unlock matching gifts, using AI to personalize appeals beyond just first names, and making donation experiences as frictionless as possible.
Underused year-end fundraising tweak pops up 📖
In this resource, fundraising expert Claire Axelrad makes the case for website pop-ups. The numbers back it up: one nonprofit saw a 30% increase in online donations during their campaign, while another boosted recurring giving by 64% using a post-donation pop-up.
Instacart’s holiday ads aim to ease seasonal pressure 📖
Instacart's holiday campaign targets "Magic Makers" — people shouldering most holiday prep — with nostalgic stop-motion ads showing how the app solves real seasonal crises. The takeaway for nonprofits: Acknowledge your supporters' year-end stress and position giving as a moment of relief or joy, not another obligation.
For your inspiration folder
World Vision built a dedicated GivingTuesday landing page weeks early to educate supporters and build momentum before December 2nd. The page answers common questions, highlights their $1 million matching campaign, and makes the case for why donors should choose them, smart pre-campaign positioning that primes supporters to give when the day arrives.
