Good Marketing Brief

How to use AI without losing your voice

AI is reshaping how nonprofits connect, plan, and communicate, but it shouldn’t come at the cost of sounding robotic or losing trust.

This week’s picks focus on using AI thoughtfully: writing better prompts, improving your strategy, and staying true to your voice while working more efficiently. Let’s dig into how you can make the most of these tools while keeping your outreach clear, authentic, and donor-centered.

 

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The take-home template

Fundraising strategy has a lot of moving parts, but you don’t have to figure it all out alone. This guide shares over 40 ChatGPT prompts you can use to clarify donor motivations, sharpen your appeals, and plan stronger campaigns.

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Snackable snippets

Top 10 fundraising writing best practices (says AI) 📖

AI can help elevate your fundraising, but only if you’re writing with purpose. Tom Ahern’s list reminds us to lead with stories, write conversationally, focus on the donor's impact, and make a single, compelling ask. These principles help your messages stand out and resonate more in any format.

How AI is transforming fundraising 📖

AI is helping nonprofits of any size personalize outreach, save time, and make smarter fundraising decisions. With the right tools, teams can strengthen donor relationships while maintaining a genuine, human connection.

GivingPulse Field Guide | Q1 2025 📖

RKD and GivingTuesday’s latest guide highlights how connection to community, cause, and storytelling are fueling generosity this year. It offers ideas for localizing messages, improving stewardship, and building deeper trust and engagement.

Webinar: Takeaways from the Giving USA Report 📽️

Get ahead of the curve with the latest giving insights. Join Josh Birkholz, CEO of BWF, as he unpacks the 2025 Giving USA Report to help you understand donor trends and shape stronger, more resilient fundraising plans.

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For your inspiration folder

We love how this Girls Who Code email tackles AI with a thoughtful, human-centered approach. Instead of promoting the latest tools, it highlights ethical questions, real people working for change, and the importance of building technology that helps our communities.

Girls Who Code