Simple omnichannel upgrades, serious results

Isa Hasty on May 28, 2025 7:04:52 PM

132: Simple omnichannel upgrades, serious results

Welcome back! We hope you had a restful Memorial Day weekend. Summer can be slow, but that makes it the perfect time to revisit your marketing strategy and make adjustments that’ll pay off big in the busy fall and year-end stretch.

This week, we’re sharing easy omnichannel upgrades — from smarter email and ad strategies to plug-and-play campaign templates — that help you show up stronger across every touchpoint.

The take-home template

Need a plug-and-play plan for your next campaign? This free toolkit includes customizable templates for email, social, and more. Plus, you’ll also get a week-by-week timeline to keep your messages clear, consistent, and engaging from pre-launch to final thank-you.

Snackable snippets

[Webinar] How to write better fundraising emails 📽️

Email remains one of the most powerful tools in your fundraising toolkit, but you have to know how to use it. Check out this on-demand webinar for a session full of tips, examples, and templates to help your emails stand out, connect, and inspire supporters to act.

Carousel with elevated design vs. a single image ad 📖

Can better design really boost donor conversions? In this experiment, the Hoover Institution worked with NextAfter to test a sleek carousel ad against a standard single image. The result was a 700%+ lift in conversion rate and dramatically lower cost per donor.

How to navigate changes in search 📖

From search bars to smart feeds, the way people are finding you is changing. In this sharp take, Tobes Kelly explores how AI is changing discovery and what nonprofits need to do to stay visible, relevant, and top of mind in a world of recommendation and answer engines.

For your inspiration folder

When people search for how to donate blood, whether on Google or by asking ChatGPT, the American Red Cross consistently shows up first. Organizations take note: As AI-driven discovery grows, responding to specific, mission-aligned queries will be key to staying visible, relevant, and trusted.