The UX mistakes costing you donations

Your website's user experience could be the difference between a curious visitor and a committed donor. This week, we're diving into nonprofit UX, from the fundamentals to the advanced tools that can transform how you engage supporters.

Whether you're redesigning from scratch or fine-tuning what you have, these insights will help you create digital experiences that guide people naturally from awareness to action. Plus, don't miss our AI marketing tools demo this Friday — it's going to change how you think about audience segmentation.

The take-home template

This guide shows 16 nonprofit website templates that prove thoughtful UX design doesn't require a massive budget, from strategic donation button placement to clear navigation that guides visitors from awareness to action. The most important and sometimes the most challenging part is crafting the right message, but these templates offer a solid starting point.

Snackable snippets

The future of nonprofit is UX 📖

Think UX is just about websites? UX encompasses every channel, online and offline, every interaction with donors and prospects. That crowded reply form in your direct mail piece? The envelope that requires a crowbar to open? Those are UX problems too, and they might be costing you donors.

9 nonprofit web design trends to watch in 2025 📖

Designing for inclusivity ensures that you're not only staying compliant with legal standards but also drawing more engagement. Features like keyboard navigation and high color contrast don't just help users with disabilities; they make your site better for everyone.

Best website builders for nonprofits 📖

Whether someone signs up to volunteer or donates to your fall fundraiser, that data should flow automatically into your CRM. When your systems sync in real-time, you can focus on building relationships instead of managing spreadsheets.

For your inspiration folder

Humane World for Animals keeps it simple with straightforward navigation and clear CTAs that naturally guide users through their website. Their homepage moves logically from urgent animal issues to mission messaging to donation options without overwhelming visitors. Sometimes the best UX is just getting out of your own way.