Hubspot gives a tutorial on getting website visitors to convert. The basics: Your homepage is your most important marketing asset, so it needs to be clear and compelling. And it needs to lead visitors on a journey to the destination you have in mind. Next, include social proof. Make it clear that other people are onboard with your organization. If you want an even deeper diver on your website rebuild, here’s Hubspot’s longer guide.
Information is power, so no matter how you get it, it’s worth it. But often the data you have about your supporters and members is better than what you could buy elsewhere. Also, you don’t have to pay for it because you earned it. Building strategies based on third-party data is good, but starting with the data you already own is even better.