The National Association of Broadcasters has a big show full of the latest broadcasting gadgets...it's a dream for gearheads, techies, and anyone who wants to learn more about broadcasting. Like any successful show, NAB's goal is to continue being successful. And that means growth. Good thing NAB has Feathr. Let's check out how they used Feathr to
One such successful customer this year was the Academy of Managed Care Pharmacy (AMCP). 2018 was their very first year using Feathr and they hit the ground running. AMCP is an 8000-member strong association dedicated to increasing patient access to affordable medicines, improving health outcomes and ensuring the wise use of health care dollars. A noble mission indeed, and one Feathr is proud to help accomplish.
NAB Show attendees check out new broadcasting tech from SSL.
For AMCP's 2018 annual meeting, marketing director Holly Abrams' goals were simple: to increase attendance and revenue. And she knew Feathr was the best tool for the job.
Using Feathr's audience segmenting and ad retargeting tools, Holly and her team were able to create an effective variety of campaigns that laser-targeted the people most likely to be interested in attending AMCP's annual meeting. The results speak for themselves:
- 1,300+ registrations earned through Feathr campaigns
- A low $3.64 CPA
- 9x ROI on ad spend!
Not too shabby for a first-year user, eh?