Nonprofits have traditionally relied heavily on email marketing and found great success across the industry. Nonprofit organizations have some of the highest email open and click-through rates of any sector with an average open rate of around 26.6% and a click-through rate of around 2.7%.
Email open rates have been in a steady decline with the current estimate across all industries averaging 21.33%. But email campaigns also average a $36 return for every $1 spent. With email marketing not going anywhere, how can you make the most of your next campaign? You guessed it: sprinkle in a few ads and maximize your investment.
Last month we announced our entry into the world of email marketing with Single Send Email campaigns. Along with Single Send Emails came a host of new software features, including our Data Importer, library of beautiful Email templates, and more.
Today, we're thrilled to announce our next email campaign type: Smart Sends!
We’re excited to announce that you can now run all of your email marketing campaigns in Feathr!
Until recently, we were focused primarily on helping customers succeed on one channel: digital advertising. In a world where email marketing solutions were plentiful, we set out to help marketers use digital advertising to reach their audiences in new ways.