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Nonprofits have traditionally relied heavily on email marketing and found great success across the industry. Nonprofit organizations have some of the highest email open and click-through rates of any sector with an average open rate of around 26.6% and a click-through rate of around 2.7%

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Email open rates have been in a steady decline with the current estimate across all industries averaging 21.33%. But email campaigns also average a $36 return for every $1 spent. With email marketing not going anywhere, how can you make the most of your next campaign? You guessed it: sprinkle in a few ads and maximize your investment.

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Last month we announced our entry into the world of email marketing with Single Send Email campaigns. Along with Single Send Emails came a host of new software features, including our Data Importer, library of beautiful Email templates, and more.

Today, we're thrilled to announce our next email campaign type: Smart Sends!

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We’re excited to announce that you can now run all of your email marketing campaigns in Feathr!

Until recently, we were focused primarily on helping customers succeed on one channel: digital advertising. In a world where email marketing solutions were plentiful, we set out to help marketers use digital advertising to reach their audiences in new ways.

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