You know how valuable your partners are to your events. Without them...well, there wouldn’t be an event. And your events are valuable to them, too. Why else would they sign up to exhibit, sponsor, and speak? So you’ve got something of a symbiotic relationship. That’s awesome. Use it. Today we’re going to discuss how to use it with a great way to parlay those relationships into more value for everyone, and more growth for your event. It’s a VIP partner invites program, so keep reading to learn how it can provide a big jolt in your event attendance and partner relationships.
Welcome to the second installment of Marketing Multipliers, where we show you how digital marketing tools are not only effective on their own, but how results are multiplied when you stack them together in the same campaign. It's like teamwork for your tools. Today we’re talking about partner invites programs, and how they play nice with retargeting campaigns. If boosting attendance and earning new audiences is important to your event goals (and we’re pretty sure it is), keep reading for some tips that will help you do your best marketing ever.
Even though 2019 didn't exactly turn out the way Blade Runner predicted, there have still been plenty of technological advancements in recent years. And marketers certainly have not been immune to the wild growth of tech tools. But the basic tenet of marketing for events and associations remains unchanged: demonstrate the value of your service to qualified people, and make it easy for them to sign up. Some modern tools make that job more complicated, and some make it way easier. In this article, we'll focus on the latter and talk about 5 of the tools we recommend in 2019 to grow your association and events without turning your life into a dystopian sci-fi nightmare.
Today on the Feathr blog we've started a new series all about how digital advertising and modern marketing tools not only work well, but work together in concert to multiply each others’ effectiveness. We'll begin with a classic combo: retargeting + landing pages.
It is easier than ever for your members to receive continuing education as well as network through social channels and groups outside of your association. With competition continuing to ramp up, it's important that associations actively engage their members on an ongoing basis.
Some ways to continue boosting member engagement can include establishing online member communities, offering eLearning opportunities, hosting in-person events, and promoting philanthropy. These types of activities are especially important as your Millennial and Gen Z membership grows - both groups are social, accustomed to having everything (included education) at their fingertips, and want to be associated with organizations and brands that support volunteerism, charity, and other philanthropic initiatives.
There is a good chance you are probably using one, if not all, of the tactics outlined above. Whether you are or not, it is important that these are all considered to be key elements of your member engagement strategy. Here are some tips on how to utilize them.
Robust membership is the core of every successful association, and membership growth is the goal of every association marketer. Association marketers are resourceful people—meeting big goals with tight budgets and small teams will do that—so they need modern tools that perform without adding significant burden.
Targeted digital advertising has become the ultimate solution for today's membership directors and marketers, and in this post we’ll look at three ways you can start using it to boost your association’s membership ranks. Keep reading to learn more.