A proactive marketing tool
NLA’s new proactive approach to digital marketing has increased the sales of their educational programs. For example, a three-month summer campaign resulted in $16,500 in revenue from an ad spend of $4,207 for their CNP program. “It's gratifying to see the NLA get great results. On this project alone, they saw a return on ad spend of nearly 400%,” said Meg Boria-Meyer, Feathr campaign strategist.
Offering free training is another way the NLA fulfills their mission and responds to important issues in their industry. Using the Feathr platform, they’ve connected their audience to free events such as their training course, What’s Fair? Exploring Social Justice in America, which saw 900 people register.
Feathr’s robust analytics means that Bilka can clearly see what’s working and what isn’t and adjust as necessary to increase ROI. “In the past, I don't think we really understood how to measure success. With the Feathr platform, you can see as clear as day how things are performing,” he said. It also means that Bilka and his team no longer have to juggle multiple spreadsheets to record data, saving them time and eliminating headaches.
"At the NLA, we are expanding the way we reach our mission of strengthening the social sector with a talented and prepared workforce,” said Alanna Beare, a board member at NLA. “We have introduced new programs and offerings which target additional audiences leading us to refine our marketing strategy. Utilizing Feathr as part of that strategy allows us to broaden our reach by leveraging multiple digital platforms in a consolidated, cost-effective way. The more people we reach and provide life-long learning opportunities to in the social sector, the stronger the sector becomes."