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Webinars

Webinar Replay

Ads & Email: Better Together


Get better results from email with ads and marketing automation

It’s no secret that email marketing isn’t as effective as it once was. With the average email open rate — across all industries — hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences.

Watch this webinar to learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. We’ll explore:

  • The ins and outs of email mapping campaigns
  • How to send automated emails triggered by website behavior and/or intent signals
  • GDPR-friendly ways to reach your unsubscribers

ABOUT AIDAN

Aidan Augustin is the co-founder and president of Feathr, an industry-leading software company making digital marketing more accessible to nonprofits and event organizers. Feathr has helped over 1,200 nonprofits and thousands of events know, grow, and engage their audiences. When he's not steering the ship at Feathr, he's playing strategy games, singing karaoke, or reading books about people who changed the world.