Display Advertising - Under the Hood of Programmatic
Programmatic advertising drives over 90% of mobile display ads
Understanding the ins and outs of this channel will help give you an edge over traditional mediums.
Programmatic advertising is the automated process of buying digital ad space. Unlike traditional ad sales where advertisers negotiate directly with sellers, programmatic ad buys use algorithms – not humans – to make decisions and fill inventory.
Watch this webinar to get the inside scoop on programmatic marketing!
Aidan Augustin is the co-founder and president of Feathr, an industry-leading software company making digital marketing more accessible to nonprofits and event organizers. Feathr has helped over 1,200 nonprofits and thousands of events know, grow, and engage their audiences. When he's not steering the ship at Feathr, he's playing strategy games, singing karaoke, or reading books about people who changed the world.