People are spending more time online than ever before ...
This was already true for 2020 pre-Covid, and now social distancing has increased this even further. If you're doing things right, this should mean that people are also spending a lot more time on your website.
As your association experiences this growth in online interaction with members and prospective members, it's important to have a clear picture of where your web visitors are coming from, what they're doing while on your site, and which ones are repeat visitors.
In this quick, 30-minute webinar replay, we talk about using web analytics to drive your marketing – so you can stay on top of membership, virtual event attendance, and any other goals.
- How website analytics work.
- How they can help you do more effective digital marketing.
- Advanced tactics for connecting your website with your CRM, AMS, or registration data.