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Webinar Replay

Using Web Analytics to Drive Your Marketing Campaigns

People are spending more time online than ever before ... 

This was already true for 2020 pre-Covid, and now social distancing has increased this even further. If you're doing things right, this should mean that people are also spending a lot more time on your website.

As your association experiences this growth in online interaction with members and prospective members, it's important to have a clear picture of where your web visitors are coming from, what they're doing while on your site, and which ones are repeat visitors.

In this quick, 30-minute webinar replay, we talk about using web analytics to drive your marketing – so you can stay on top of membership, virtual event attendance, and any other goals.

You'll learn: 

  • How website analytics work.
  • How they can help you do more effective digital marketing.
  • Advanced tactics for connecting your website with your CRM, AMS, or registration data.