In our second episode of The Response, we talked to Shana Thomas, Director of Global Events Technology and Marketing at Connex, where she shared how their 950 member association went from a canceled live event to a successful virtual event in just seven days. Now, Shana's back and talking about what she sees as the virtual road ahead and how their recent successes have led them to go even bolder. You won't want to miss it!
As Director of Global Event Technology & Marketing, Shana leads Connex in adopting emerging and innovative technologies into event experiences. Her career as an entrepreneur, creative technologist and marketing executive includes award-winning campaigns in attendee acquisition, marketing automation, referral and loyalty programs, web development, digital monetization programs, artificial intelligence, wearable technology and video/live stream production. She is an active member of the IAEE Technologies Committee, the American Society of Association Executives (ASAE). Retail Council of Canada and Vaynermedia/Sasha Group Digital Deep Dive Discovery 4Ds Group.
The Response is a live conversation with association and event industry leaders, who are navigating changes and cancellations, and adjusting their marketing efforts due to COVID-19.