Innovatis Group has put their community members at the center of every decision driven by the current pandemic. Through launching new content opportunities, providing additional resources for connection, and maintaining local networking and educational events, Innovatis Group has adjusted to the current landscape by maintaining one key component: a positive member experience.
In this interactive interview, Hadleigh went into detail as to how Innovatis is redefining member experience in the virtual world, and answer your questions about how to implement her tactics for your association.
About Hadleigh:
As the marketing lead at Innovatis Group, an association management company, Hadleigh creates strategies that recruit, nurture and engage communities of 200,000+ combined members across various content-driven platforms. She’s an expert in developing member journeys, where she defines user personas for some of the biggest technology companies in the world. Hadleigh is also a mother of 3, marathon runner and women’s rights activist, with spotlights in SELF, Redbook, ELLE and Cosmopolitan.
The Response is a live conversation with association and event industry leaders, who are navigating changes and cancellations, and adjusting their marketing efforts due to COVID-19.
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