Prepare for a year-end journey like no other as we gear up to make this season truly unforgettable through the power of strategic marketing.
But before we embark on this flight, let us introduce you to our seasoned campaign experts — Erin Ford, the Team Manager for our Managed Services team, and Chandler McFarland, the Senior Digital Campaign Strategist. Together, they've orchestrated approximately 100 year-end marketing campaigns for nonprofits of all kinds, from pet shelters to rescue missions to local theaters.
Drawing from their wealth of experience, Erin and Chandler have prepared eight tried-and-tested ideas to help you smoothly land this year's campaign. So fasten your seatbelts, stow your tray tables, and get ready for a journey that will bring your nonprofit to a successful landing this year-end.
Year-end giving ideas: 3 ways to boost EOY fundraising
As temperatures begin to cool outside, things start heating up for fundraising teams. End of year is game time for nonprofits, let's dive into three ways to boost funding at this most crucial time of year.
5 ways to use CRM data to increase your end-of-year giving
It takes a lot of time, energy, and effort to get all the right data into your Customer Relationship Management (CRM) software. But what do you do with it once it’s there? Here are five ideas for mining your CRM data and boosting your end-of-year fundraising.
Giving Tuesday: Key strategies to grow your impact
Giving Tuesday — often written as GivingTuesday or #GivingTuesday — falls on the Tuesday after Thanksgiving each year. And you likely already know this, but it’s one of the most important fundraising days of the year.
PCF brings in $360k on local giving day
With added exposure through ads and follow-up through automated emails, PCF brought in $360k in donations for local nonprofits during their Give Local 757 initiative.
Hope & A Future raises $32k in end-of-year campaign with ads
Through running geofencing, email mapping, and retargeting ads, Hope & A Future raised over $32k and added 84,581 potential new donors to their audience.
Open Doors Canada secures $41k in donations with Feathr
By harnessing Feathr’s ad and email solutions, Open Doors Canada brought in $41k in donations during their end-of-year campaigns while significantly expanding awareness with 259k ad impressions.
